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Gadgets, Inc. <br /> • Page 2 <br /> The Ultimate Pizza Cutter has an ergonomically designed handle and dual blade inline <br /> cutting action which enables it to cut and separate the cheese, toppings, and crust better <br /> than any other pizza cutter on the market today. The current family demographics, the <br /> explosive growth within the frozen pizza industry, and the trendy appeal of The Ultimate <br /> Pizza Cutter provide outstanding sales opportunities for this product. <br /> A design and utility patent for the product has been researched, application made and <br /> presently is pending. The Ultimate Pizza Cutter logo trademark registration is also <br /> pending. <br /> MARKETING PLAN: <br /> Phase One (Summer: July through September) <br /> • Direct Response Television. A short-form 60 second DRTV commercial spot <br /> simply demonstrating a problem and providing The Ultimate Pizza Cutter as the <br /> solution. The Company will initially test market the product price point at $14.95 <br /> • (Omaha market) and $19.95 (Des Moines market). Shipping and handling will be <br /> at $3.95. Other initial markets include: <br /> • Birmingham, AL • Duluth, MN <br /> • Minneapolis, MN • Traverse City, MI <br /> • Internet Website. A Gadgets. Inc. site will be established allowing online review <br /> and order processing of The Ultimate Pizza Cutter using secured transactions. <br /> • In-Store Grocery Demonstrations. The Company will test in-store grocery <br /> display and demonstrations in coordination with the DRTV spots run in Omaha <br /> and Des Moines. The display will advertise its products As Seen On TV. <br /> Phase Two (Fall: October through January) <br /> The results achieved in Phase One will be expanded upon as its moves into a larger <br /> rollout of the product. The Company will continue creating consumer awareness through <br /> a much larger DRTV effort, with added emphasis placed on the following: <br /> • <br />