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) <br /> • • <br /> •; • <br /> Duckor&Associates • <br /> • • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and country flow together <br /> November 8, 1999 <br /> Assessment—Phase II <br /> Timeframe: TBD depending on interview schedule and Marketing Team's availability <br /> ) <br /> • Conduct Market Analysis—Understand Markets and Clients <br /> • Determine client requirements e.g. what are the drivers behind clients' stated <br /> needs <br /> ) • Identify Targets & Clients <br /> • Who makes the location site decision? <br /> • Who influences the decision? <br /> • Conduct Competitive Analysis • <br /> • Collect and organize information on key competitors <br /> • Develop a Statement of Purpose <br /> • Develop a value proposition that articulates a sustainable strategic <br /> competitive advantage <br /> • Determine Success Measurements <br /> • Develop client performance and satisfaction metrics <br /> • Review City of Elk River (Product's) Features & Benefits and assess alignment <br /> with client requirements <br /> a <br /> • Enhance Location Site Process <br /> • Identify and assess requirements: System support, information, client <br /> tracking and client profiles <br /> a • Identify roles and responsibilities for staff <br /> • Identify client contact points and ensure"Moments of Truth" <br /> • Identify Challenges & Risks <br /> • Identify dependencies or limitations <br /> • Identify any Legal or Regulatory issues <br /> • Develop contingency plan addressing the risks <br /> SP <br /> A BluePrint For Your Success <br /> P ...Today and Tomorrow 4 <br /> � i <br />