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4. <br /> • <br /> Duckor&Associates • <br /> • • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and country flow together <br /> November 8, 1999 <br /> a Information Gathering & Analysis—Phase I <br /> Timeframe: TBD depending on Marketing Team's availability <br /> a <br /> a • Review City of Elk River's 1995 Comprehensive Plan, City of Elk River <br /> Department of Economic Department's 1998 Annual Report and Strategic Plan <br /> and any other pertinent work to date <br /> a • Review Community Profile <br /> 1 • Review Business Retention& Expansion Survey Results <br /> ■ Review current location site package <br /> • <br /> • Review current location site process <br /> a <br /> • Review key competitors information, if available <br /> • Review promotional and advertising materials: sales letters, brochures, trade <br /> show exhibits, and print advertising <br /> • Conduct 1 (two-hour) meeting with Marketing Team to: <br /> • Develop team principles, clear roles and responsibilities and milestones <br /> • Review current clients and identify potential clients <br /> a <br /> • Identify client requirements and key customer drivers from Marketing Team's <br /> knowledge and understanding <br /> a <br /> • Identify the City of Elk River's strengths, weaknesses, opportunities and <br /> a 40 challenges with Marketing Team. <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 3 <br />