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• 3. MARKETING STRATEGY <br /> Goal: Develop an industrial marketing strategy to develop business parks. <br /> • Establish a marketing plan committee comprised 5-7 of business & civic <br /> leaders. <br /> • Consider hiring a consultant to help facilitate the formation and <br /> implementation of a marketing plan. <br /> • Update and maintain marketing materials. <br /> • Complete construction of economic development website. <br /> • Utilize Energy City designation as a marketing tool. <br /> 4. DEVELOP/REDEVELOP EAST HIGHWAY 10 AND THE CENTRAL <br /> BUSINESS DISTRICT <br /> Goal: Undertake activities that facilitate development/redevelopment <br /> on east Highway 10 and in the CBD. <br /> • Highway 10 <br /> • Develop criteria for designating redevelopment areas. <br /> • Identify redevelopment areas. <br /> • Develop database of east Highway 10 properties. <br /> • Consider locating additional sites for Elk River monument/entry signage. <br /> • Examine use of Redevelopment Financing Program along east Highway <br /> 10. <br /> Central Business District (Downtown) <br /> • Develop criteria for designating redevelopment areas. <br /> • Identify redevelopment areas. <br /> • Consider hiring a consultant to design a redevelopment plan for <br /> downtown. <br /> • Develop design guidelines for redevelopment in the CBD. <br /> • • Issue Request For Proposals for redevelopment sites in CBD. <br /> s:\eda\stratpin\1999p1an\tactics.doc 10/7/99 <br />