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• • Examine appeal of West Business Park to specific types of industries. (Target <br /> marketing, Industry cluster) <br /> • Develop specific marketing materials for West Business Park. <br /> • Maintain and build networks with banks, brokers, chamber, existing <br /> businesses, media, and others. <br /> 2. BUSINESS RETENTION AND GROWTH <br /> Goal: Retain and grow existing industries <br /> • Complete BRE Survey and distribute final results to council, EDA, Industries <br /> and Chamber of Commerce. <br /> • Consider publishing periodic (quarterly or bi-annual) newsletter highlighting <br /> economic development activities, practices and issues. <br /> • Create local industrial business publicity program - have quarterly feature <br /> stories written on industrial firms. <br /> • • Utilize business round table approach to gauge business's attitude toward <br /> developing policies and projects. <br /> • Distribute marketing materials to local industry and promote incentive <br /> programs. <br /> • Ads — Continue to feature local firms in City Business, Ventures, etc... and <br /> explore local advertising opportunities. <br /> • Utilize DTED's Manufacturer's Week to showcase existing firms. <br /> • Create opportunities for interaction between business owners and <br /> elected/appointed officials. <br /> • Involve local industries in a major marketing event. <br /> • Maintain database of industrial businesses. <br /> • Consider continuing EDA Commitment to the Business Incubator Project. <br /> s:\eda\stratpin\1999p1an\tactics.doc 10/7/99 <br />