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/ A( <br /> III P.- .:-: . Item # 5. <br /> city of v .. MEMORANDUM <br /> Elk ,. River <br /> TO: Economic Development Authority <br /> City Council <br /> FROM: Pat Klaers, City Administrator? <br /> DATE: October 9, 2000 <br /> SUBJECT: Implementation of the Strategic Industrial <br /> Marketing Plan <br /> An important part of the Industrial Marketing Plan (Section VI) deals with <br /> 1110 "communication, promotion, and advertisement" of Elk River to prospective <br /> clients and customers. The marketing plan highlights a need to present a <br /> consistent image that is of high quality so that it reflects the professionalism of <br /> the city. <br /> Last year city staff approached the Council and requested funding to do an <br /> update of our city logo. At that time the Council decided to wait on the project. <br /> Most recently, during the preparation of the 2001 city budget, the Council <br /> pulled the logo update funding request and agreed to consider proposals this <br /> year. <br /> Two months ago the Utilities hired Duckor and Associates, Inc. and Tammy <br /> Miller to complete a project for the development of its communication strategy <br /> and brand plan. Anita Duckor and Tammy Miller are scheduled to begin work <br /> on this project in October 2000. This project deals with communication, <br /> consistency in its appearance, presenting a professional image, and <br /> establishing some guidelines on the use of its symbol/logo. <br /> In looking at what the Utilities is asking from Duckor and Associates, Inc., it <br /> has become apparent to me that this project is almost identical to the work <br /> that is necessary in implementing the Industrial Marketing Plan; and almost <br /> • identical to the work that the city needs done in updating its logo and <br /> establishing public information/communication guidelines. <br /> 13065 Orono Parkway • P.O. Box 490 • Elk River, MN 55330 • TDD & Phone (763) 441-7420 • Fax(763) 441-7425 <br />