5.0. EDSR 10-09-2000 - Laserfiche WebLink

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• The city has not had one person function as a clearinghouse for how our symbol/logo can be used, nor do we have any guidelines for its use in order to be presenting a consistent and professional image. In this regard, if this project is approved, I am having City Clerk, Sandy Peine, be in charge of the project and ultimately be given the responsibility and authority to function as the clearinghouse for our city logo/design. Sandy and the Utilities General Manager will have to work together so that both organizations are "on the same page" in the use of the Elk symbol. I approached Anita about the city project as an expansion of the Utilities project and we first put together a quick list of everyplace that we could think of where the Elk appears. This list is attached and is quite lengthy. We were both surprised at how far and wide the Elk has traveled in the city and it became clear that one of our most important needs is the establishment of a communication strategy/guidelines on how the Elk can be used. The project is really about what message the city (and it's Economic Development Department) wants to present. I have asked for Anita and Tammy's proposal to only provide us with two options for a different look in our logo/symbol. Obviously, we are going to • continue using the Elk, but other than that we are open. Per my conversations with Anita,the Staff Committee will look at the two proposals and recommend one to the City Council for approval. Use of the logo/symbol may not have to be identical across all departments but will have to be "complimentary and of the same family." In this regard Anita has indicated that it may be possible for various colors to be used with the Elk. The price of the project is $19,750 and initially seemed high to me but this is a very large-scale project and has long term ramifications for the city and for its Economic Development efforts. Anita has completed one project for the city and is currently working on another, both of which are related to Economic Development. In both proposals the initial fee was presented and ultimately the work was revised and the cost came down. When everything was said and done, we ended up having Anita either schedule extra meetings or extend the time for various meetings so that ultimately we ended up with almost the original proposal for reduced fee. This didn't seem fair, but that's what transpired. I think this requested fee is appropriate for this project and that we shouldn't try to economize by cutting out "bits and pieces" of the proposal. I am requesting that the EDA participate in the amount of 25% of the project, as this project is directly related to the implementation of the Industrial Marketing Plan. Funding for the EDA share of the project would come from its