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• <br /> Promotion&Advertising Strategy Communication Strategy <br /> To promote that the city is"Open for Business" To increase awareness by regional businesses of the value <br /> and benefits of the City of Elk River's industrial site <br /> Key Actions offerings <br /> • Update and redesign web site <br /> • Develop and place advertisements in key trade journals- Key Actions <br /> Precision Manufacturing,Business&Industry Magazine, • Establish communication standards <br /> Twin Cities Business Monthly • Determine core messages <br /> • Identify co-sponsors for promotion and advertising • Select core tag line and design <br /> Public Relations Strategy Strategic Partnership Strategy <br /> To increase awareness that the City of Elk River is a To ensure long-term economic growth,strategic partnerships <br /> business friendly community are critical <br /> 4110 Key Actions Key Actions <br /> • Aire a public relations writer • Improve attractiveness of E.Hwy.10&Central Business <br /> • Develop and place public relations articles District <br /> • Promote a coordinated Hwy.10 Corridor Plan <br /> • Promote Commuter Rail <br /> Product Delivery Process Strategy Client Support and Service Strategy <br /> To provide excellent location site services To surround the client with excellent service <br /> Key Actions Key Action <br /> • Develop location site services as a core competency • Develop a"How to do business with the City of Elk River <br /> • Conduct inter-departmental process assessment and guide" <br /> training on customer service <br /> • Develop roles and responsibilities for process members <br /> • Assign Economic Development Department as the lead <br /> 4 <br />