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• <br /> Product Offering <br /> • Available land <br /> • Comprehensive financial package <br /> Product Offering • Confidential location site services <br /> • Full city services and amenities <br /> • Professional staff and process <br /> • Information on state,regional,local products and services <br /> • Strategic location <br /> Marketing Objectives <br /> • To establish City of Elk River as the hub for light <br /> manufacturing firms in the northwest region by 2005 <br /> • • To build-out East and West Business Parks by 2010 Strategies <br /> Marketing Strategy Key Account Relationship&Lead Generation <br /> Strategy <br /> To launch an advertising campaign to industrial sectors that To establish the City of Elk River as the place to site <br /> reflects the current industrial base light-manufacturing firms with economic development <br /> Key Actions key influencers,leaders and providers <br /> • Launch campaign to Industrial Machinery,Fabricated Key Actions <br /> Metal&Electronic Equipment sectors • Establish and manage an outreach strategy <br /> • Develop attractive signage for business parks • Establish and maintain key account relationships <br /> • Develop fact sheets <br /> • Enhance parks'image by building trails and central ponds <br /> • <br /> 3 <br />