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• <br /> .. Market <br /> Strategy, Objectives, & Positioning <br /> ❑ To establish City of Elk River as the hub for light manufacturing firms in the <br /> northwest metro region of the Twin Cities by 2005. <br /> ❑ To build-out East and West Business Parks with a range of building sizes that meets <br /> the City of Elk River's design standards by 2010. <br /> Marketing Positioning <br /> City of Elk River's marketing positioning can be one of strength because of its <br /> • Desire and commitment to attract light-manufacturing firms <br /> • Land acquisition incentives and competitive financial package <br /> • Customer-driven professional staff <br /> • Community with full city services and amenities, and <br /> • Strategic location (Twin Cities - St. Cloud) <br /> The marketing position will only be achieved with the understanding that resources are <br /> dedicated to long-term objectives and that there is proactive patience for the type of light <br /> manufacturing firms the city desires to attract. <br /> Marketing Strategy <br /> To launch a campaign to industrial sectors that reflects the current industrial base. <br /> Action <br /> • Target the following Standard Industrial Classification sectors: <br /> Industrial Machinery, Fabricated Metal, Electronic Equipment <br /> • Research and gain working knowledge of each sector <br /> • Launch campaigns annually (2001-2002-2003) <br /> 7 <br />