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EDA Agenda Memo <br /> January 8,2001 Meeting <br /> Page 3 <br /> • The 2001 advertising campaign is prepared to go with the exception of the <br /> advertisement template that is being completed as part of the <br /> Communication/Branding Process. Staff is preparing to kickoff the 2001 advertising <br /> campaign with the new advertisement design in February/March. In addition to the <br /> advertisement template, Anita Duckor & Assoc. will also be preparing template <br /> formats for the following items within the Economic Development Department: <br /> • Marketing folder <br /> • Community profile <br /> • Folder inserts/fact sheets <br /> • Quarterly Development Update newsletter <br /> • Proposal format <br /> • "How to do business with the City of Elk River" <br /> The purpose of the Communication/Branding Process is to present a coordinated <br /> and professional image with the materials that are distributed from the City of Elk <br /> River. This is especially important as the Economic Development Department <br /> builds and fosters relationships with key accounts in the next year. <br /> Attached is a summary list of the Industrial Marketing activities that Staff will be <br /> • completing in 2001. The primary focus for 2001 will be building relationships with <br /> the key accounts to enhance the City's credibility as a player in economic <br /> development. <br /> • <br />