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• Public Relations Strategy <br /> To create awareness that the City ofElk River is a business-friendly community for light manufacturing <br /> firms. <br /> Analysis <br /> The City of Elk River initiated a public relations program as recommended in the Strategic <br /> Industrial Marketing Plan with the quarterly article featuring Elk River in the MREJ Leasing <br /> Guide in 2001. However, there were no more public relations stories written or placed. <br /> Economic Development staff needs to enhance the investment in a public relations strategy <br /> that will not only create awareness of the City of Elk River but hopefully,will counter some <br /> of the negative press the City has received over these past several years. <br /> Action <br /> Public Relations Campaign <br /> ❑ Hire a public relations writer/consultant. (Fall 2002) <br /> ❑ Develop at least three different themes including highlighting economic <br /> development,successful local businesses and the history and future of Elk River as it <br /> relates to business. (Fall 2002) <br /> Aft ❑ Leverage the "Energy City" connection, if appropriate. (On-going) <br /> ❑ Place articles in appropriate newspapers, business and trade journals. (On-going) <br /> o Place print ads and stories acknowledging completed projects. (On-going) <br /> Duckor&Associates, Inc. 9 <br /> A BluePrint for Your Success . . .Today and Tomorrow <br />