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ASSESSMENT <br /> TABLE OF CONTENTS . <br /> INTRODUCTION 2-3 <br /> OBJECTIVE 4 <br /> VISION 4 <br /> STATEMENT OF PURPOSE 4 <br /> MARKET STRATEGY, OBJECTIVES AND POSITIONING 4 <br /> KEY SUCCESS FACTORS 4 <br /> ASSESSMENT APPROACH 5 <br /> 2000 - 2002 ENVIRONMENT 5 <br /> ASSESSMENT SUMMARY 6 <br /> INDUSTRIAL CLIENTS' NEEDS 7 <br /> INDUSTRIAL LAND PRODUCT OFFERING 8-9 <br /> GENERATED LEVEL OF INTEREST 10-11 <br /> INDUSTRIAL DEVELOPMENT RESULTS 12-13 <br /> COMPETITIVE ASSESSMENT 13 <br /> ADVERTISING CAMPAIGN RESULTS 1415 <br /> MARKET EVENTS RESULTS 16-17 <br /> KEY ACCOUNT RESULTS 18 <br /> STRATEGIC PARTNERSHIP RESULTS 19 <br /> CHARTS AND APPENDICES <br /> CHART 1 WEST BUSINESS PARK 8 <br /> CHART 2 EAST BUSINESS PARK 9 <br /> CHART 3 OTHER INDUSTRIAL LAND 9 <br /> CHART 4 2000-2002 INQUIRIES AND PIPELINE 10 <br /> CHART 5 2000-2002 INDUSTRIAL DEVELOPMENT RESULTS 12 <br /> CHART 6 2000-2002 EXPANSION/RETENTION INDUSTRIAL DEVELOPMENT 13 <br /> CHART 7 2000-2002 ADVERTISING CAMPAIGN SCHEDULE 15 <br /> CHART 8 MARKETING EVENTS SCHEDULE 17 <br /> CHART 9 DIRECT MARKETING ACTIVITIES 18 <br /> APPENDIX A CLIENT REQUIREMENTS CHART <br /> APPENDIX B UPDATED COMPETITIVE MATRIX <br /> APPENDIX C INDUSTRIAL LAND AND DEVELOPMENT MAP <br />