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Promotion &Advertising Strategy <br /> STo promote that the City is "Open For Business"and to generate leads for the East and <br /> West business parks. <br /> Action <br /> • Use several advertising mediums: <br /> • Revise web site(2000) <br /> • Develop and place advertisements in key trade journals (2001-2002-2003) <br /> • Plan and conduct Events <br /> • Ground breaking and openings of new businesses (As needed) <br /> • Identify co-sponsors for promotion and advertising efforts. See Chart 8 for <br /> potential partner list. (2000) <br /> Chart 8 <br /> Potential Promotion and Advertising Partner List <br /> Brokers/Developers Telecom&Utilities Financial Others <br /> • Suburban • Great River Energy • First National Bank • Elk River Area <br /> Northwest Builders of Elk River Chamber of <br /> • • Connexus Energy Commerce <br /> • John C.Weicht& • The Bank of Elk <br /> Associates—John • Municipal Utilities River <br /> Weicht <br /> • US West <br /> • Rivers Crossing— <br /> Gary Santwire • Northstar Access <br /> • Riverside • Reliant Energy <br /> Companies—Rick Minnegasco <br /> Foster <br /> • <br /> 16 <br />