3.0. EDSR 08-19-2002 - Laserfiche WebLink

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Pricing Positioning • To offer land acquisition incentives including a financial package that reflects a good- value and competitively priced product. Action • Revise Tax Increment Financing Policy and Application, Micro Loan Fund Policies and Application, and Tax Rebate Financing Policy and Application forms to be consistent with new communication design and format(2000) • Hire Economic Development financial consultant to negotiate and package significant and highly critical and selective projects (As appropriate) Communication Strategy To increase awareness by light-manufacturing firms in the Twin Cities and St. Cloud of the value and benefits of the City of Elk River's industrial site offerings. Action • A communication strategy needs to be developed and launched to ensure key messages, language and terms are used consistently through-out all communication materials and mediums including proposals,brochures, direct mail, Web site, advertisements, and other promotional materials. Coordinate with City of Elk River's overall Communication strategy and plan. (2000-01) • A core tag line like"The light industrial hub in the northwest metro" should be used in all written materials. To help position the City, the same core messages to be used consistently, for example the City of Elk River's Economic Department : • Helps you confidentially with your siting needs • Provides timely information for all parties, and • Provides a seamless siting process. (2000) • Select at least three colors in a chosen color palette to be used in all materials. Select one type of font for all written materials for consistency and branding. (2000) • Continue to use the"Elk"image. • 15