3.0. EDSR 08-19-2002 - Laserfiche WebLink

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Competitive Assessment After collecting and reviewing inform:tion on the competition, six current key competitors were identified, Anoka-R;msey, Rogers-Hassen Township, Big Lake, Becker, Monticello and Albertville. ndover, Dayton and Otsego were identified as potential competitors in the future. Please note Appendix B for the Comp-titive Assessment and Appendix C for the revised and updated SWOT Analysis. Key Account Relationship and Lead eneration Strategy To establish the City of Elk River as t e place to site a light-manufacturing firm with economic development key influencer leaders and providers. Action ■ Establish and implement an o reach strategy to position the City of Elk River as the light-manufacturing hub fo the northwest metro region. (2001) • Identify top 10 key ac 'tints • Assign top 10 key acco nts to city staff • Identify purpose and g e als for key accounts • • Meet with key account. quarterly and have monthly contacts by telephone, e-mail or written com unication • Keep track of account i teractions by project management software • Meet monthly with Cit Administrator to discuss key accounts • Add new key accounts .nnually • Establish and maintain key ac•.unt relationships to help: • Inform the key influen•ers that the City is "Open For Business" • Promote the benefits o'siting a business in Elk River, and • Enhance the city's cred bility that it is a player in the economic development field. • 13