Laserfiche WebLink
Duckor&Associates • <br /> OOP S <br /> • <br /> S <br /> City of Elk River Economic Development <br /> Strategic Marketing and Sales Proposal <br /> The Light Industrial Hub of the Northwest Metro <br /> May 3, 2002 <br /> e <br /> Approach and Scope of Work <br /> 0 <br /> Meeting your objectives requires a collaborative, integrated, and dedicated team <br /> working toward a common purpose. An important feature of Duckor & <br /> Associates, Inc.'s approach is the involvement of selected staff and <br /> management, and select customers/partners throughout the process. This <br /> method ensures a clearer understanding of your objectives, timely access to <br /> needed information and also positions you to implement the strategies <br /> developed. In other words, the strategic marketing and sales plan is totally <br /> owned by you, the City of Elk River. <br /> S <br /> 00 City of Elk River will <br /> 1. Provide pertinent City of Elk River information <br /> 2. Help prepare with the consultant's direction the Market Assessment and <br /> Competitive Assessment <br /> 3. Select Marketing Committee <br /> 4. Select interviewees (customers/partners) and schedule interviews <br /> 5. Review and approve interview questionnaire format(s) <br /> 6. Arrange for meetings, provide meeting space and take meeting notes, if <br /> required <br /> 7. Provide working space for consultant and administrative support, if needed <br /> Duckor &Associates, Inc. will <br /> ® 1. Provide project leadership <br /> 2. Design interview questionnaire format <br /> 3. Conduct interviews <br /> 4. Analyze interview research <br /> 5. Prepare for, lead and facilitate all Marketing Committee meetings <br /> 6. Direct Economic Development Staff work <br /> • 7. Update the Plan and develop Action Plan <br /> M 8. Present the Plan to the Economic Development Authority <br /> S <br /> Duckor&Associates,Inc. 2 <br /> A BluePrint for Your Success ...Today and Tomorrow <br /> a <br />