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TechTrends e-Newsletter I April 2004 Page 4 of 5 <br /> • Value Stream Mapping: Executive Overview <br /> • <br /> Dates: 4/23 <br /> . Times: 11:30 a.m.-1:30 p.m. Rosemount <br /> Locations: 4/23—Dakota County Technical College, Rosemount, Minn. <br /> • Cost: $39 Rosemount (includes lunch) <br /> Contact: Teressa Svoboda, 612-373-2900 <br /> Best Business Practices: Business Systems Selection Executive Overview <br /> Date: 5/11 <br /> Time: 7:30-10 a.m. <br /> Location: Pearl Conference Room, Minnesota Technology, Inc. <br /> Cost: Free <br /> Contact: Teressa Svoboda, 612-373-2900 <br /> Leap of Strength: The CEO Adventure <br /> Dates: 4/19, 4/20, 4/21 <br /> Times: 9 a.m.-12 p.m. Owatonna; 8-11 a.m. Bloomington; 9 a.m.-12 p.m. St. <br /> Cloud <br /> Locations: 4/19—Owatonna University & Business Center, Owatonna, Minn. 4/20— <br /> Normandale Community College, Bloomington, Minn. 4/21—Holiday Inn, St. Cloud <br /> Cost: $149 <br /> Registration deadline: April 14 <br /> Contact: Teressa Svoboda, 612-373-2900 <br /> Great Lakes Biomedical Conference: From Vision to Reality—Taking Emerging <br /> • Technologies to the Marketplace <br /> Date: 6/4 <br /> • Time: TBA <br /> Location: Medical College of Wisconsin, Milwaukee <br /> Cost: $175 before 5/14; $225 after 5/14 <br /> Contact: www.eng.mu.edu/glbc; 608-833-5963 <br /> This event will focus on emerging technologies under development at leading <br /> research institutions in the Midwest, and identify strategies for driving these <br /> technologies to the marketplace. <br /> Perspecove <br /> • Search Engine Optimization Tips <br /> Want the world to see your Web site? Make sure search engines can see it first. <br /> Inverse relationship: As the Internet continues to grow exponentially, the chances <br /> of a single Web site getting noticed diminish. In short, the Web is so big and so <br /> complex—more than 4 billion pages at last count—that it's extraordinarily easy for a <br /> company's Web site to get overlooked. And that's a problem, as even the most <br /> • superbly designed, well thought-out Web site is useless unless the world sees it. <br /> One solution: Search engine optimization. In a nutshell, the term refers to designing <br /> a Web site in a way that will allow and encourage Google, Hotbot, AltaVista, and <br /> other search engines to rank it high in their search results. What makes that so <br /> • important? T he Web search is the most common way for Internet users to dig up <br /> information. More than 150 million people use the Web in the United States, and 76 <br /> percent of them use search engines on a regular basis. <br /> http://www.minnesotatechnology.org/publications/techtrends/2004/April/printVersion.asp 4/21/2004 <br />