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S <br /> BOB MICHALEK <br /> 9710—185th Street West <br /> Lakes ille,Minnesota 55044 <br /> (952)892-0139 <br /> rionichalek4i frontiernetnet <br /> SUMMARY OF QUALIFICATIONS <br /> An experienced professional in management,marketing, and sales. A leader with demonstrated <br /> strengths in strategy,new business development,and building customer relationships. Expertise <br /> in organizing, motivating,and mobilizing staff to achieve goals,along with a reputation for <br /> improving staff professionalism and performance. Strong interpersonal skills and a proven ability <br /> to relate to personnel at all levels of an organization. Excellent communicator, both oral and <br /> written. <br /> • Proven record of increasing sales. <br /> • Ability to resolve delicate issues with customers, resulting in"win-win"conclusions, <br /> • Significant influence on team problem solving efforts and improving team member <br /> performance. <br /> • Excellent track record in client development and customer relations. <br /> • Understands sales,trade and marketing concepts and how they arc used in the selling <br /> environment. <br /> • <br /> A communicator, (verbal and written)at ease in interaction with diverse populations, <br /> EMPLOYMENT EXPERIENCE <br /> SARA LEE, Minneapolis,MN 2000-2003 <br /> Account Exec/Trade Development/National Account Manager <br /> Managed National Sales to Holiday Companies, Super Tarect, Nash Finch and executed <br /> Corporate I leadquarter calls on key customers in the retail food industry: Burn-Save, Wal Mart, <br /> Sam's Club and Coborns, <br /> • Increased overall sales for accounts 19%by customer penetration and follow through, <br /> • Increased private label(store brands)penetration 9%by demonstrating qualityvalue, and <br /> increasing bottom line profit for the customer, <br /> • Built strategic partnerships with customers. <br /> • integrated market data that increased sales and profits for retail outlets and Sara Lee. <br /> • Designed and executed special events and local marketing programs. <br /> • Developed, maintained, and built strong positive headquarter relationships with key <br /> customers. <br /> • Regular review of account status with customer groups. <br /> a Analyzed data from multiple information sources to develop customer specific tactical <br /> plans and options. <br /> • Lxperienee in contract negotiationscategory management and product merchandising <br /> strategies. <br /> S <br />