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TechTrends e-Newsletter I March 2004 Page 6 of 6 <br /> clicked through and offered their contact information? Does that mean you had <br /> • 1,000 visitors to a white paper?" <br /> • 2. Assess the competition <br /> Another smart first step: Assess what your competitors are doing with their sites. <br /> Consider what's working, what isn't, and why. By the same token, it also pays to <br /> mull over other Web sites—perhaps from outside your industry—that you admire. <br /> 3. Assess your customers' goals <br /> • What do your customers want and expect from your site? If your Web site is at odds <br /> • with customer needs, then it probably won't generate ROI. Here again, research <br /> pays. <br /> 4. Seek to be found <br /> A superbly designed, well thought-out Web site is useless unless the world sees it. <br /> And increasingly, search engines such as Google are the key to making that happen. <br /> Choosing the right search terms and having Web site builders craft your site so that <br /> • search engines can find it is critical. Here are a few sites that lay out the basics of <br /> the art and science of Web site optimization: <br /> • h www. ar h n inestrate ies.biz <br /> ttp // se c e g g / <br /> • http://www.searchengineguide.com <br /> • http://www.webworkshop.net/search engine optimization basics.html <br /> • http://www.search-this.com/ <br /> For more information on MTI's Internet services, go to <br /> www.minnesotatechnology.org/business/IT ebusiness.asp , or call 612/373-2900, <br /> 800-325-3073. <br /> 1'3333 afii d -,M,A.'n»»».sX,1rut.£� E,,IMAW %WO::✓•.• <br /> a N1ST I Network <br /> NIEP Affiliate <br /> Home I Contact Us I Site Map I Privacy Policy I Terms of Use <br /> © 1994-2004, Minnesota Technology, Inc., All rights reserved <br /> webmaster©mntech.orq <br /> PHONE: 612-373-2900 FAX: 612-373-2901 <br /> • <br /> http://www.minnesotatechnology.org/publications/techtrends/2004/March/printVersion.asp 3/17/2004 <br />