Laserfiche WebLink
TechTrends e-Newsletter I March 2004 Page 5 of 6 <br /> 0 <br /> MTI Tech Forum : Advanced Sensors and Automation <br /> III <br /> Date: 4/7/04 <br /> Time: 9 a.m.-3 p.m. <br /> Location: MacNamara Alumni Center, University of Minnesota, Minneapolis <br /> Cost: $149 <br /> Featured Speakers: <br /> 0 <br /> • Bryan Fuhr, Red Wing Technologies <br /> 1. <br /> • Phil Berger, Mass Sensors <br /> • Jose A. Gutierrez, Ph.D., Eaton <br /> '44 • Jeff Sather, Cymbet <br /> • Brian Isle, Adventium Labs <br /> X31' Click Here To Register <br /> 33,. <br /> 0' <br /> . <br /> ]PersPective <br /> Web site ROI <br /> How do you make sure your company's Web site extends your business strategy, <br /> ii <br /> sets you apart, and delivers a return on your investment? <br /> Over the last few years, Web sites—and the process of Web site revisions—have <br /> • a <br /> become an established and necessary aspect of doing business. To the relatively <br /> uninitiated, however, the Web world might appear to be a mysterious planet of <br /> • unanswerable questions. How can you ensure that your company's site extends <br /> your business strategy. Do you know if your Web site sets you apart? Are you being <br /> noticed by search engines? <br /> As bewildering as it might all seem, numerous Web experts say that it's now easier <br /> than ever for company leaders ever to answer these questions—and to squeeze true <br /> value out of their Web sites. Two big reasons why: A combination of advanced <br /> technologies and a fundamentally revised notion of the Internet as a serious <br /> ✓ business tool. "For a number of years Web sites were written off as a loss leader, <br /> but as newer technologies mature, companies are starting to realize they should be <br /> able to measure ROI from this," says Jan Hepola, an MTI Internet business <br /> consultant. <br /> `s <br /> • The key, as Hepola and others note, is to design (or redesign) a Web presence <br /> using some carefully scripted steps. <br /> 04 <br /> 33 <br /> 1. Assess your goals <br /> f <br /> g <br /> In a sense, a Web site is like any other business activity: You need specific goals <br /> and a plan that will allow you to reach them. A Web site can serve numerous aims, <br /> including providing information about a company's products and services, <br /> communicating a specific image or brand identity, generating sales leads, or <br /> providing customers with an online store. It pays to initially decide on what you <br /> ID <br /> want to accomplish—and to make each goal specific. "A goal to sell more stuff is not <br /> specific enough," says Hepola, noting that you need to clarify what "more stuff" <br /> • actually means. "Does that mean 10 qualified leads? Does that mean 15 people <br /> i <br /> http://www.minnesotatechnology.org/publications/techtrends/2004/March/printVersion.asp 3/17/2004 <br />