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) <br /> Example <br /> j • <br /> Trade Area: <br /> ) <br /> Number of Households in Trade Area: <br /> ) <br /> ) Number of Households in the State: <br /> ) <br /> ) Statewide Trade Area <br /> ) Kind of Business .Sales Sales per Sales Sales per <br /> ($000s) household ($000s) household <br /> Total Sales <br /> General Merchandise <br /> SIC 53 <br /> Apparel and Accessory <br /> SIC 56 <br /> Furniture and Home <br /> • furnishings SIC 57 <br /> Eating and Drinking Places <br /> SIC 58 <br /> Drug and Propriety Stores <br /> SIC 591 <br /> Miscellaneous Retail Stores <br /> SIC 59 ex. 591 <br /> Sources: <br /> When this community compared their sales per household for their trade area with that of the <br /> state,they found that even though overall sales per household were lower than the state average, <br /> 3 in several categories their sales per household were stronger.The team had discovered during <br /> their analysis of the primary trade area,business inventory and market competition analysis that <br /> most of the retail in the trade area was located in downtown. This retail sales per household <br /> calculation confirmed downtown's reputation as a regional center,especially for eating out and <br /> buying furniture. The team hopes to strengthen one niche through developing a restaurant <br /> directory to distribute to visitors and residents. <br /> 4111 <br /> STEP BY STEP MARKET ANALYSIS-27 <br />