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RETAIL SALES PER HOUSEHOLD <br /> One clue to the retail sales performance of the trade area and the spending habits <br /> of <br /> is to compare the sales per household of the trade area to the sales per household for the state.To <br /> use the form: <br /> 1. In the first column fill in the retail sales by kind of business for the entire state from the <br /> Census of Retail Trade or Sales Tax.The Kind of Business labels are keyed to the major <br /> categories in the Census of Retail Trade. <br /> 2. To calculate the sales per household statewide,divide the amount of retail sales in column <br /> one by the number of households in the state. <br /> 3. For the third column,fill in the retail sales by kind of business in the trade area. <br /> Note:the Census of Retail Trade(CRT)only presents information for metropolitan areas, <br /> counties and municipalities of 2,500 inhabitants or more.The trade area for your downtown <br /> may not match these boundaries. The business development team may be able to <br /> approximate the local trade area sales by combining data from the CRT charts.For <br /> example,the team might add counties,or cities within counties,together.In some cases,the <br /> team may not be able to manipulate CRT data to match local trade area boundaries.In that <br /> situation,the team will need to choose a CRT geographic unit that is the closest match to <br /> the trade area,and note on the form why the choice was made and the possible implications <br /> on the resulting conclusions. <br /> 4. To calculate the sales per household in the trade area,divide the amount of retail sales <br /> iocolumn three by the number of households in the trade area. <br /> • <br /> 26 -STEP BY STEP MARKET ANALYSIS <br />