4.17. SR 12-21-2015 - Laserfiche WebLink

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Task 1.3 Launch Designated Facebook Group – We will create a Facebook group specific to receiving skatepark design input from local skateboarders and stakeholders. The group will be managed by Spohn Ranch and all content will be approved by the City prior to posting. The Facebook group will become a “one-stop shop” for any and all information related to the project – including meeting dates and construction updates. During our information gathering process, our first posts in the Facebook Group will be a collection of images from past projects titled “Inspiration From Our Parks” as well as images we’ve collected of skateboarding in the urban environment titled “Inspiration From the Streets”. Users will be encouraged to “like” and comment on images of obstacles they’d like to see incorporated into their skatepark. We also encourage them to post photos/ videos of skateparks or street spots they’ve found themselves. WHY FACEBOOK MATTERS In order to communicate with the end-users of your skatepark project, you must connect with them on their level – utilizing tools they are already using on a consistent basis. With the most traffic of any website in the world and over one billion active users, Facebook opens the door for direct and continuous interaction with your community’s skateboarders and other stakeholders. In the past, we experimented with creating design forums connected to our website, but we found that if people forget the website address or misplace their username and password they tend to lose interest. Connecting with them on a site they already visit is key. Since 2009, we’ve been supplementing community forums and design charrettes with robust communication via Facebook groups created specifically for our projects. By going beyond traditional formats, we ensure true community buy-in and make sure we are designing the kind of skatepark the community’s users really want. It’s no secret that community design meetings can often be dominated by the loudest voice. If the older, more vocal skateboarders dominate the discussion, the vision for the park can be artificially skewed in a direction that does not truly represent the entire spectrum of users. Younger park users (10-15 years old) often struggle SOCIAL MEDIA OUTREACH