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create a stock of buildings in downtown that yields a sense of permanence and <br /> value for the community. <br /> • <br /> Economic Viability The future of downtown Monticello will rely on its economic viability more <br /> than any other factor. The market for downtown favors growth, but the strate- <br /> gy should be one of incremental growth. The plan emphasizes selective rede- <br /> velopment rather than wholesale removal of buildings, working with local <br /> interests to foster physical change to the business environment (storefront <br /> improvements and quality business practices), and looking to opportunities <br /> from outside of Monticello when there is a good fit. This may seem to be the <br /> "slow track," but it permits change that retains local character and allows for <br /> growth from within. <br /> While"local" is one focus,there is a great opportunity to market local assets to <br /> the world. Monticello is a well-defined community with the character of a <br /> small town, significant amenities that enhance the quality of life, respected <br /> schools and a growing industrial base. Technology in Monticello has kept <br /> pace with larger metropolitan areas — the local telephone company has sys- <br /> tems that are state-of-the-art. It is likely that interests from outside of the com- <br /> munity will shape the downtown as much as local initiatives. This becomes an <br /> important second factor in establishing economic viability for downtown. <br /> • <br /> f f!/ai y/ > riF✓r0�//�c f < !rel /t'r:S�'sr. / <br /> ;y <br /> Monticello's small town character must be seen as an Important asset in downtown's revitalization;economic viability can <br /> be achieved without the loss of this important community value. <br /> Developer Participation Some of the revitalization efforts can be best achieved by inviting outside <br /> interests to create a project in downtown, a process that typically invites devel- <br /> opers to prepare a proposal as a response to request from the city. Interviews <br /> with developers during this planning process revealed that, in today's market, <br /> developers do not want to waste their efforts on a typical "RFP" (Request for <br /> Proposal) process. Rather, the city would be better served by inviting only <br /> those developers that have demonstrated an ability to create a project that fits <br /> Monticello and this plan. A list of developers with various types of develop- <br /> ment experience and a record of success in other communities might be pre- <br /> pared, and as the city embarks on a development or redevelopment project, <br /> those developers that seem to be the best match for that project could be invit- <br /> ed <br /> to meet with the city. They should be provided with background informa- <br /> A New Bridge <br /> Revitalising Monticello's Downtown and Rlverfront <br /> Page 3:4 <br />