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20 <br />About the author <br />Clive Bates runs Counterfactual, a public interest consulting and advocacy organisation focussed on <br />a broad approach to sustainability, policy-making for the long term and good governance. He was <br />formerly a senior civil servant and Director of Action on Smoking and Health (London) as well as a <br />founder of the NGO Framework Convention Alliance, set up to support the development of the WHO <br />Framework Convention on Tobacco Control. He has been a long-term advocate of tobacco harm <br />reduction 67 68 69, a critic of the public health establishment approach to harm reduction 70 and wrote <br />about the policy challenge of products like e-cigarettes well before they were invented 71. <br /> <br />Disclaimer. Views expressed in this brief do not necessarily reflect the views of former employers or <br />affiliates. Clive Bates has no competing interests with respect to tobacco, pharmaceutical or e- <br />cigarette industries. <br /> <br />67 Bates C, Fagerström K, Jarvis MJ, et al. European Union policy on smokeless tobacco: a statement in favour of evidence <br />based regulation for public health. Tob Control 2003;12:360–7. doi:10.1136/tc.12.4.360 <br />68 McNeill A, Foulds J, Bates C. Regulation of nicotine replacement therapies (NRT): a critique of current practice. <br />Addiction 2001;96:1757–68. doi:10.1080/09652140120089508 <br />69 Bates C. Taking the nicotine out of cigarettes--why it is a bad idea. Bull World Health Organ 2000;78:944. [link] <br />70 Bates C. Flaw in WHO Framework Convention on Tobacco Control: letter identified wrong problem with the framework <br />convention. BMJ 2004;328:1320. doi:10.1136/bmj.328.7451.1320 <br />71 Bates C. What is the future for the tobacco industry? Tob Control 2000;9:237–8. doi:10.1136/tc.9.2.237