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19 <br />4.5 Elements of an appropriate regulatory regime <br />A reasonable proportionate regulatory regime (the ‘sweet spot’) may cover many of the following <br />elements, and it may develop over time. This list is not intended to be a full discussion: <br />Liquids <br />• Requirement for use of pharmaceutical grade nicotine and diluents in liquids <br />• Requirement for flavours to be at least food grade <br />• A ban on ingredients known to be carcinogenic, mutagenic, repro-toxic or respiratory sensitisers. <br />• Purity standards or thresholds for contaminants in liquids <br />• Products should be as described – contain the stated content of nicotine and flavours <br />• Child resistant containers – this may adopt ISO8317 for example <br />• Use-by date <br />Devices <br />• Electrical safety specification: chargers and battery combinations should be safe <br />• Heat safety specification <br />• Materials used in devices should be approved for use with food <br />• Possible operating thresholds for devices, eg. for maximum temperature <br />Testing <br />• A testing regime should support the regulatory objectives and regulatory decisions <br />• Focus on quality of liquids and devices, rather than vapour measurements <br />Marketing <br />• Claims must be true, not misleading and supported by evidence <br />• Proportionate warnings related to toxicity and addictiveness <br />• Restrictions on themes and media attractive to under-25s <br />• Restriction of sales to adults <br />• Age-verification for sales – on internet or in shops – as with any age-sensitive product <br />Companies <br />• Registered address and ‘responsible person’ identified <br />• Quality management standard in place, eg. ISO9000 <br />• Appropriate markings to give the means to identify and recall products <br />Vaping in public places <br />• There is no case for banning vaping by law or a blanket prohibition – the case for banning <br />smoking by law rests on material harm to others <br />• There are many places, times, events, circumstances where vaping may be reasonable, desirable <br />or commercially valuable and should not be ruled out by a blanket ban <br />• Owners and operators should decide their policy and make informed judgements [including the <br />welfare value to vapers and smokers] and make clear whether vaping is permitted or not 66 <br />• Vapers should approach vaping in public as a matter of etiquette with due regard for others <br /> <br />66 See ASH structured questions: Will you permit or prohibit e-cigarette use on your premises? 2014 [link]