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6129296166 DECISION RESOURSES 3E3 P03 JUL 09 '97 133E <br /> To set a realistic goal for identifying"YES"voters, we need to obtain the City of Elk River <br /> r <br /> turnout in the last School District bond referendum effort which was NOT held in November of <br /> an even year. Once this number has been obtained,we can work with you in determining the <br /> number of phoners/nights you will need to hit the goal. <br /> Campaign Flow: <br /> Informational Mailing prepared by City of Elk River and mailed to all households <br /> Persuasional Mailing(could be postcard)mailed to all households within three days <br /> Telephone Bank classifying"supporters,""undecideds,"and"opponents" <br /> Thank you post card mailed to all"supporters" <br /> Persuasional letter mailed to all"undecideds" <br /> Telephone Bank recalling"undecideds"for re-classification <br /> Reminder post card mailed to all"supporters" <br /> Election Day telephone call to all"supporters"urging a vote <br /> Additional Publicity: <br /> "Letters to the Editor"should be mailed in favor of the proposal on a regular basis. For every <br /> negative letter,make sure there are two positive letters the following edition. As funds permit, <br /> an advertisement during the week before the election could be placed in the newspaper. <br /> • <br />