8.9.10. PRSR 02-18-1998 - Laserfiche WebLink

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6129296166 DECISION RESOURSES 383 P02 JUL 09 '97 133E ELK RIVER PARK BOND REFERENDUM CAMPAIGN STRATEGY AND TACTICAL CONSIDERATIONS Key Target Groups: Under 45 year olds Wards One and Three residents Households containing children Renters Youth Recreation League member households Adult Recreation League member households Structural Considerations: Two committees need to be organized: an internal staff committee and an external "citizens' YES committee." The former may use city funds to inform the electorate; the latter may actually undertake persuasional efforts for a YES vote, but cannot use public funds. Instead, the latter must rely upon individual and group contributions. • This should be a telephone-based campaign similar to school district efforts. We would recommend the use of advocacy scripts which will identify supporters, undecideds, and opponents. Telephoning should be done in a"bank/boiler room"situation to insure efficiency, comradery, and centralized data keeping. But,prior to the structuring of the telephone bank, we need to obtain the following lists (hopefully with telephone numbers): Households containing Elk River Public School children—should be available from the School District at nominal cost--the same list the District"Yes" Committee used in its referenda. Members of Adult Recreation Leagues Registered voter lists for Wards One and Three—ideally this list would be cross-checked against the School District list) The telephone bank system will require about 65%of the total effort. Recruitment of telephoners should be from stakeholder groups. Generally,we recommend four subcommittees within the Citizens' Committee: Voter Contact(Telephone Bank) Publicity Committee (Letters to the Editor, Persuasional Mailings) • Finance Committee(General Fundraising) Election Day Activities(Get-Out-The-Vote Program)