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in diversifying their business into natural gas related gas Similar to the transformation that has occurred in the <br /> businesses such as production, gathering, processing telecommunication industry from wired phone to cellular- <br /> and transportation. based data service, utilities must transform to adapt to the <br /> It is fully possible that each of these scenarios will evolving realities of the markets. Utilities must become <br /> play out differently depending upon the region of the much more agile to deal with accelerating change and dis- <br /> continent you live in. For example, there are already ruptions that are sure to occur over the next several years. <br /> significant regional differences in the electric systems What actions can management take now to become <br /> of the West Coast, Texas, Midwest, Gulf Coast, the more prepared to be successful in such an uncertain <br /> Southeast, and East Coast of the United States. environment?A few considerations are as follows: <br /> Each of these regions has a different market characteristic ur <br /> in Break down your business into its most basic functions <br /> n terms of consumer preferences, climate, and access <br /> (i.e., supply,transmission, distribution, services, etc.) <br /> to existing reserves of fossil fuels such as natural gas, and markets(i.e., regulated, deregulated,jurisdictions, <br /> population densities and regulatory preferences. customer class, gas, electric, etc.). Understand and <br /> define the key elements of your core business. <br /> More Agile and Customer Focused Assess how the transformational forces impact <br /> Target Operating Model strengths,weaknesses, opportunities and threats <br /> associated with each function and the overall <br /> lo capitalize on the opportunities which enterprise especially as it relates to the key <br /> elements of your core business. <br /> exist in such a transformative environment <br /> with so many divergent possible outcomes, Leverage scenario analysis to stress test business <br /> strategies for each of the functions and the overall <br /> it is important for utilities to consider enterprise. <br /> adopting a much more proactive, agile <br /> Refresh your strategy. Design target business and <br /> and customer-focused business model. operating models for the enterprise and each of <br /> the key functions. <br /> Long gone are the days of a utility charging ratepayers in <br /> its undisputed service territory for a predictably growing Develop and prioritize a road map of transformation/im- <br /> amount electric demand. The forces described in this paper provement initiatives that drive the enterprise and key <br /> functions towards optimal target operating models. <br /> are steadily chipping away at the traditional business model <br /> and the changes are occurring at an accelerated rate. <br /> 95% are optimistic and believe the economy <br /> will be the same or better <br /> Areas of Increased Spending Business Model Threats <br /> 1 <br /> Business model transformation Energy costs <br /> Impact of new <br /> Employee compensation and training regulations/legislation --- <br /> Geographic expansion within the U.S. 111111.111111111 30%believe Regulatory environment <br /> business Cyber-threats(e.g.,hacking, <br /> model data breaches) <br /> Expanding facilities transformation <br /> Customer/employee <br /> would remain mobility <br /> the major <br /> Regulation/control environment spending area Lack of qualified workforce <br /> 0% 10% 20% 30% 0% 10% 20% 30% 40% <br /> KPMG The Agile Utility-Forces at Work Changing the Industry in North America 7 <br /> 105 <br />