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City Council Minutes October 20, 2014 Page 10 Ms. Gardner explained the process for the wayfinding sign schedule was to first determine a sign design and then further into the process was to specify the design cost. She outlined things to consider, such as the land, landscaping, and electricity. She explained the R.FP process for determining the costs for the signs and why the cost could vary considerably. She noted this long -term plan wouldn't remove all the signs at once but would replace them as needed or as budgeted. Mayor Dietz stated his concerns with the hesitation to provide cost figures and felt once the council approved a project design, there was a point of no return after receiving those numbers. Mayor Dietz stated his priority was not to approve a project based upon the public's opinion without reviewing the costs first. Councilmember Motin stated his concerns with the sign design with the goal of uniform signage and the regulatory sign requirements. He stated the monuments were beautiful but without factoring in cost, it was difficult for him to approve a project without addressing the sign layout. Ms. Gardner explained how the process was laid out in another city and how she felt it important that the sign design be decided before moving forward. She stated the city may also have the ability to create some of these signs. Councilmember Motin stated they've only received the design for the monument signs and nothing has been presented to determine the uniformity of signs, what's going to hold the signs, and where they'll be located. Ms. Gardner stated Visual Communication would return with that information once the initial design was chosen. Councilmember Motin asked what more the consultant would be providing the city. Ms. Gardner stated Visual Communications, once a design is chosen, will then create all the sign designs and determine the location of those signs. She explained the specs would then be created, breaking down each piece of the sign, and those specs would then be available to allow for quotes. Mr. Portner explained when the council went out for bids for a consultant, bids came back with a wide spectrum of costs to determine the wayfinding signage program, but each proposal may or may not have estimated pricing of sign design and creation costs as it may have been part of the final bid. But the consultant's bid chosen by the council was to provide a plan to determine an artist's conception that took the themes of Elk River, and use these themes into a final design that everyone agrees upon. Mr. Portner stated since monuments are the most public pieces of the design, it's used to determine the final global plan which is a connection that ties all these factors together. He stated the council could agree on Option 1, Option 2, or go back to Visual Communications to have something different provided, or scrap it all together. 0.I E R E l e Y NATURE-)