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Elk River comprehensive Plan <br /> River <br /> Public buildings are an important component of community character as well. The <br /> reuse and enhancement of historic structures shape the face of the community and <br /> maintain that "small-town-feel" that residents and business owners alike have grown <br /> to love and expect in years to come. The reuse of existing properties with exceptional <br /> character provide a positive reflection of community heritage and values. The <br /> continued public use of the Handke School is a prime example of this approach and <br /> other similar opportunities should be encouraged in the future. <br /> The park system offers another illustration of using public investment to enhance <br /> image. Parks create green space and natural settings in a built environment. Parks <br /> provide places for community to gather and play. They also provide tangible proof of <br /> Elk River's commitment to quality of life. The Rivers Edge Commons is a great example <br /> of this type of amenity that adds to the image of the community. <br /> Open Space/Greenways <br /> The continued preservation and use of open space and natural features helps to <br /> maintain the "rural" or "small town" character of the community that has continuously <br /> been expressed as a top priority. The Parks, Trails, and Open Space chapter of the <br /> Plan discusses the creation of greenway corridors. These corridors help to create a <br /> place that blends the built and natural environment. Other open space initiatives seek to <br /> establish a stronger connection between the community and the River. <br /> Y <br /> 4 Signage <br /> Both private and public signage plays a huge role in community image. Business <br /> �J signs are an important extension of commercial development as these signs announce <br /> -� the presence and location of their business. Without public guidance and key design <br /> standards, business signs can diminish the overall image of commercial or industrial <br /> districts and corridors. Local ordinances should seek a balance between private and <br /> public objectives. At a minimum, the size, quantity and appearance of signs should not <br /> I I detract from a positive community image. A better objective is to find ways of using <br /> these private investments to enhance the visual appeal of the area. Business interest <br /> will center on cost and effective communication. <br /> 132 / Chapter 13: Community Image <br />