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9.A. PRSR 03-10-1999
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9.A. PRSR 03-10-1999
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7/28/2014 4:39:07 PM
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City Government
type
PRSR
date
3/10/1999
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recreational park activities close to home which are safe <br /> programs that give everyone a chance to meet other young families--a night out! <br /> • more activities in the parks <br /> outings <br /> mom's night out (child care provided) <br /> Friday/Sat. night all family events w/dinner included <br /> affordable classes <br /> Marketing ideas: <br /> activities in local parks <br /> Welcome Wagon--visit and explain programs to families new to the area <br /> direct market mailings <br /> church newsletters (for all) <br /> 'senior citizens <br /> cards <br /> bowling <br /> opportunities to connect with people of different ages <br /> sharing their hobbies & knowledge and experience <br /> trips/one day trips (Red Wing) <br /> how can I e-mail my grandchildren? <br /> providing activities that include transportation--or that can be brought to them at sr <br /> center <br /> grandparents & grandchildren class <br /> senior/ECFE collaboration activities <br /> senior bus pick-up/drop off <br /> programs offered in variety of sites <br /> • <br /> activities in local parks <br /> Marketing ideas: <br /> joint effort with Guardian Angels <br /> Additional marketing ideas for all audiences included: <br /> internet web page with brochure on line <br /> sandwich board at Target <br /> getting people currently enrolled in classes to market to others <br /> discount if you get someone to sign up that hasn't registered before <br /> sell hot dogs at Cub & promote programs <br /> post at health clinics <br /> community billboard at Target listing what's available this week <br /> cable access advertising of programs-free? <br /> A small group discussed the findings and suggested the following marketing action steps regarding <br /> goal one. <br /> Evaluate current marketing practices--what is effective and what is not? Make changes <br /> based on current status. <br /> Market to existing customers--market directly to them at classes they are already <br /> attending. <br /> Use word of mouth whenever possible--talk it up! <br /> Offer discounts-- 2/for, or early bird or other inducements <br /> 0 Goal 2: Provide a bridge between citizens and government leaders addressing community <br /> growth. <br />
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