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Recognizing and strength- For example,Taos, New Mexico, has a number of des- <br /> KEYPOINT #2: ening existing assets are ignations intended to promote it as an arts and culture <br /> The recognition vital parts of community magnet.The State of New Mexico has designated Taos <br /> of a community's development and can an Arts and Cultural District.'The New Mexico Arts and <br /> arts and contribute to economic Cultural District Resource Team reviews the state of <br /> culture assets development. the creative economy and emphasizes building upon <br /> is an important current assets to develop economic well-being.At the <br /> element of Assets include those related federal level,Taos is designated as part of the Northern <br /> economic to entertainment (e.g.,the- Rio Grande National Heritage Area.Additionally,Taos is <br /> development. aters, performing groups), pursuing the New Mexico"Quality of Life"local option <br /> personal development tax (a tax incentive to improve energy and water con- <br /> (e.g.,community centers, servation, sustainable building,employment benefits <br /> bookstores),and education (e.g.,schools, museums),as such as job-training programs and employer-provided <br /> well as more directly to job creation and industry(e.g., child care,and other quality of life factors)to support <br /> translators,designers).Cultural and creative amenities the continued formal existence of the Arts and Cultural <br /> are assets as well as excellent tools for identifying and District.It is also considering the construction of an <br /> promoting other community assets. arts-incubator space,to complement its affordable <br /> housing project,ArtSpace.6 Taos's approach to eco- <br /> Creative-class theory suggests that a high-tech, highly nomic development is based on asset recognition and <br /> educated workforce prefers a location with creative directly connected to the arts and culture sector. <br /> amenities.'A flourishing arts and culture sector can <br /> affect where workers in the information economy, Another way to recognize assets and capitalize on <br /> especially younger ones,want to live and as such is them economically is to find ways to publicize and <br /> important for workforce recruitment and retention display the community's existing artistic talent and <br /> strategies.4To promote local culture and creativity, related amenities,such as ethnic foods,costumes,and <br /> communities can deem an area or part of town as an visual arts and crafts. For example, in New Orleans the <br /> arts,cultural,or creative district.A district is technically cultural heritage of Louisiana is celebrated through <br /> a designation to name and centralize creative assets the New Orleans Jazz and Heritage Festival.This festi- <br /> by locating and drawing attention to cultural assets val increases tourism through a showcase of music of <br /> throughout the community.There may be economic every kind—"jazz,gospel,Cajun,zydeco, blues, R&B, <br /> incentives to live or work in such a district. rock,funk,African, Latin,Caribbean,and folk to name <br /> a few"' <br />