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KEYPOI NTS
<br /> Competition,definition,attraction,integration,and con- space,or creative district is an example of a facility-centric
<br /> tinued development are all pivotal aims for economic method,while a people-oriented approach could include
<br /> development professionals.Traditional outcomes of facilitating arts professionals'development by approving
<br /> economic development in planning include job cre- live-work spaces,supporting arts centers,creating cooper-
<br /> ation,increased tax revenues,increased property values, ative marketing opportunities,or commissioning artworks.
<br /> increased retail activity,and more sustained economic Program-based approaches target a specific issue within
<br /> vitality.These goals are often pursued through programs a community,such as developing an arts program—
<br /> such as workforce development, recruitment,amenity whether gardening,mural making,or public art display-
<br /> packages for firms, local property investment,and poli- ing—to address the issue of vacant property;promoting
<br /> cies that support business.When combined with cre- health education through a local arts festival,exhibitions,
<br /> ative approaches,these traditional programs can create or performances or plays with health themes;or displaying
<br /> a richer context for economic development. artwork in vacant storefronts to attract passersby and en-
<br /> liven an area.Whether targeting economic improvement
<br /> Economic development approaches that integrate arts through facilities,people,programs,or all three,creative
<br /> and culture are usually combinations of facility-centric, strategies can strengthen economic vitality(Table 1).
<br /> people-oriented,and program-based approaches.
<br /> Development of an arena,cultural center,incubator Each key point is explored in greater depth below,with
<br /> examples and connections to the strategies in Table 1.
<br /> Table 1.Creative Strategies for Improving Economic Vitality
<br /> Strategy Description
<br /> Promotion of Assets Promoting cultural amenities for the purpose of attracting economic
<br /> investment and skilled workers
<br /> Development Promoting community development through artistic,cultural,or
<br /> creative policies
<br /> Revitalization Promoting community and neighborhood revitalization through
<br /> artistic measures and strategies that emphasize creativity
<br /> Economic/Job Clusters Creating economic or job clusters based on creative businesses,
<br /> including linking those businesses with noncultural businesses
<br /> Education Providing training,professional development,or other activities for
<br /> arts,cultural,or creative entrepreneurs
<br /> Arts-Oriented Incubators Creating arts-specific business incubators or dedicated low-cost space
<br /> and services to support artistic,cultural,or creative professionals
<br /> Branding Developing visual elements that communicate a community's
<br /> character;using logo development and graphic design for
<br /> advertising,marketing,and promoting a community
<br /> Districts Creating arts,cultural,entertainment,historic,or heritage districts
<br /> Live-Work Projects Providing economic or regulatory support for combined residential
<br /> and commercial space for artists
<br /> Arts-Specific and General Public Providing public or private economic or regulatory support for
<br /> Venues marketplaces,bazaars,arcades,community centers,public places,
<br /> parks,and educational facilities of various types
<br /> Events Using celebrations or festivals to highlight a community's cultural
<br /> amenities
<br /> Urban Design and Reuse Implementing the reuse of existing sites or buildings for arts and
<br /> culture purposes
<br /> Public Art Supporting temporary and permanent public-art projects
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