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C■v of <br /> El Ill Request for Action <br /> River <br /> To Item Number <br /> Economic Development Authority 6.2 <br /> Agenda Section Meeting Date Prepared by <br /> General Business June 16,2014 Colleen Eddy, Economic Development Specialist <br /> Item Description Reviewed by <br /> Economic Development Authority's (EDA's) Brian Beeman,Economic Development Director <br /> Branding Plan <br /> Reviewed by <br /> Jeremy Barnhart, Deputy Director CODD <br /> Action Requested <br /> Authorize,by motion, the implementation of a "Powered by Nature" Sculpture Competition. <br /> Background/Discussion <br /> Included in the 2014 budget were funds for implementation of the Brand Plan, originally developed in <br /> 2011. Among other items, the brand plan recommended strategies for implementation,many of which <br /> have been completed. <br /> Economic Development staff established a brand steering committee to share ideas on ways to promote <br /> the brand plan on a more permanent and larger scale. The steering committee,which included staff <br /> members from Administration, Parks and Recreation, Utilities, and Economic& Community <br /> Development,developed ideas to create a memorable,impactful addition to the city of Elk River <br /> landscape that would promote the Powered by Nature Brand, and the city in a tangible way. 'Through this <br /> process,a number of ideas were developed and refined. EDA staff is recommending a design <br /> competition for a solar powered clock, fountain,tree,or sculpture to be placed on city property in the <br /> city. All items met the brand guidelines set out in the 2011 C:handler'Thinks Brand Study. EDA staff felt <br /> this project is a unique opportunity to engage arts community in a project while developing a long lasting <br /> amenity for the city. <br /> A panel would judge the entries in October. Participants would need to register by August 1, if an <br /> insufficient number register, the contest will be cancelled. We envision the panel being members of the <br /> community, not staff. <br /> Financial Impact <br /> Brand Plan Implementation Budget remaining for 2014,approximately $17,000. <br /> Attachments <br /> • Brainstormed Ideas <br /> • Description <br /> • Article on Arts& Culture and Economic Development <br /> rATURE ile �Ir <br /> I'�mplatc t'p dated 4/14 <br />