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Dynamics of Change shopping choice/historical “heart”/place of interest?Elk River residents view downtown as a newDo Downtown investment has shifted to more office usesEase of location <br /> and accessibilityexperience/expectation). equation (franchise shopping results in uniformity of Loyalty to shopping areas is no longer part of the shopping and value shopping.resulted <br /> in organizational massing of stores, destination Over the last 30 years commercial marketing has continued…Past Issues <br />