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COMMUNICATIONS GOALS <br />1. Further elevate Northstar as a viable, cost-effective and needed component <br /> of the region's transportation system. <br />2. Build additional active support for the project within the corridor and from <br /> entities throughout the state. <br />3. Inform candidates running for governor and the legislature about the <br /> Northstar project and its merits. <br /> <br />KEY STRATEGY POINTS <br />1. Actively communicate with corridor residents and opinion leaders about the <br /> project and how they can assist. <br />2. "Broaden the Corridor" to reach audiences outside the formal corridor who <br /> see the benefits. <br />3. Link Northstar with other unfunded transportation interests in order to <br /> leverage support for the proiect among a broader coalition --> attempt to <br /> develop a comprehensive transportation package, brand it and promote it. <br />4. Actively interject Northstar into the transportation issue debate among opinion <br /> leaders, the news media and ultimately, candidates. <br />5. Recruit additional third parties to support and assist in promoting the project. <br />6. Provide communications support for federal decisionmakers. <br /> <br />TARGET AUDIENCES <br /> <br />Primary Audiences <br />· Corridor residents <br />· Project supporters/potential supporters <br />· Other transportation groups/interests <br />· Candidates for governor <br />· Candidates for MN House & Senate <br /> <br />Secondary Audiences <br />· MN Congressional delegation & staffs <br />· FTA <br />· News media <br /> <br /> <br />