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HHI DRAFT 2 (6/19/02) <br /> <br />NCDA COMMUNICATIONS PLAN <br />SUMMER/FALL 2002 STRATEGY <br /> Prepared by Himle Horner Inc. <br /> <br />SITUATION ANALYSIS (ADVANCING PROJECT) <br /> <br />Project Strengths <br />· Northstar enjoys strong support <br /> database of volunteer stakeholders <br /> corridor residents <br /> local governments/policymakers <br /> credible third parties (business, veterans, students, labor, transit, etc.) <br /> key Congressional leaders & FTA <br /> · Gubernatorial race won't cloud 2003 Leg. Session <br /> · Committed legislative authors <br />· Transportation likely as one of top 3 issues in 2002 state campaigns <br />· Many new legislators will be elected in 2002 (over 30% new?) - opportunity to <br /> educate new class of lawmakers <br /> <br />Project Challenges <br />· One of top 3 divisive issues of 2002 leg. session <br />· GOP House opposition & defining issue among GOP party activists <br />· Critics aggressive in using misinformation to justify opposition <br />· 2002 MN defeat weakens federal position/status <br />· State funding match will be challenging in budget deficit situation <br />· Many new legislators will be elected -less experience on transit issues <br /> <br />Unknowns <br />· Who becomes governor <br />· Leadership/structure of MNDOT (based on governor race outcome) <br />· Control/leadership in House & Senate <br />· Status of federal funding <br />· BNSF negotiations <br /> <br /> <br />