6.3. SR 01-06-2014 - Laserfiche WebLink

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8 November 2013 RaeAnn Gardner City of Elk River Master City -wide Gateway and Wayfinding Proposal Visual Communications Approach /Concept & Philosophy At Visual Communications our business is to define challenges, recognize problems, generate ideas and find and implement the appropriate solutions. It is our goal to develop well- designed and located signage systems that will result in a minimal number of signs while providing for effective wayfinding. Visual Communications recognizes that developing an effective signage and graphics program and properly analyzing the wayfinding and programming of a sign system is a vital contributing element in the successful operation and utilization of a project. Our challenge is to provide a sign and graphic system that successfully meets the following critical concerns: • The need for effective and user - friendly direction and identification at Gateways and throughout the City of Elk River. • A strong and vital aesthetic compliment, which fosters the architectural integrity and heritage of the city. The establishment of a strong identity and wayfinding system can unite a projects' individual identification with adjoining and overall entities throughout the system. • The ability to meet the dynamic, changing needs and flexibility of a project easily and cost - effectively. Design Successful design, and consensus for design approval, requires the ability of the designer to carefully listen to all of the viewpoints and specific vision and concerns of each stakeholder - public and private. It is the designer's responsibility to provide strong viable branding image options that can be articulated based on design merits. The designs represent respect for the commonality and concerns of the group, and each individual, with the priority based on the unique qualities of the City of Elk River. It is our experience that more than one option is frequently selected by the group. We then qualify each of the options by a rating system based on graphic image, color, readability, cultural aspects, and so forth. The qualifications are determined at the onset of the project by the stakeholders. This system guides the design and incorporates each of the stakeholders concerns. The results of each of the areas are analyzed to aide in the selection of the final option. Adjustments can be made to the selected image. Quality Solutions & Team Participation Effective results start with a strong team of highly qualified professionals. In the proposal phase, the Team Project Manager /Principal provides the overall priorities of the project to each team member and all parties communicate the needs and objectives of the project including necessary due dates and anticipated project costs. Team tasks and consensus are essential in the planning stages. The Team Project Manager then sets up a project schedule for all team members review and approval. Communication Communication is essential to the success of the project. Whether a project is next door or miles across the country, organization and scheduled communication foster smooth, quality completion. VCI provides our clients with a clear understanding of their role in meetings, approvals and all critical communication. Meeting minutes are provided by Visual Communications and distributed to all team members, city staff, and key stakeholders.