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8 November 2013 <br />RaeAnn Gardner <br />City of Elk River <br />Master City -wide Gateway and Wayfinding Proposal <br />Scope of Work <br />1. Information Gathering <br />Conduct an assessment of current wayfinding signage. Identify user groups, their specific <br />needs, and potential wayfinding difficulties, particularly as they affect new visitors to the <br />area. <br />Familiarize the design team with the City of Elk River decision points and destination <br />generators, and will develop initial design concepts for review and discussion in a <br />working session with the committee. <br />Identify feasible and likely funding sources (e.g. grant opportunities for the city to go <br />towards this project). <br />2. Develop Recommendation on Signage Types and Placement <br />• Recommend wayfinding signage types that should be added, replaced or consolidated <br />(e.g. direction markers, street signs, gateway monuments, orientation kiosks, downtown <br />signage, smaller park signs, major park signs, boundary markers designating the city <br />limits). <br />• Basic design schematics will then be prepared, and presented with recommendations. <br />• The final plan should address the following aspects through text, renderings, photos, and <br />maps: <br />• Sign types including sizes, shapes, colors, materials, poles, and hardware. <br />• Letter sizes, fonts, heights, spacing, and style. <br />• Develop a menu of signs and specifications. A variety of signs is expected. <br />• Develop installation locations by sign size and type while ensuring that all <br />necessary compliance measures with local, state, and federal codes are met. <br />• Using city aerial imagery and /or GIS resources, create a map of recommended <br />wayfinding signage locations. Work with the committee to develop a list of <br />recommended terminology and /or design icons for primary and secondary destinations <br />(e.g., landmarks, public facilities, retail, and dining destinations.) <br />3. Design Signage Elements <br />• Recommend universal design standards for wayfinding elements that are reflective of the <br />city's identity and consistent in color, font, materials, architectural elements, and <br />graphics. <br />• Identify thematic design elements that create signage and gateway feature uniformity <br />to inspire a consistent and positive image for the city. <br />• Present three (3) preliminary sign design concepts. <br />• From the design concept chosen by the committee - submit final design specifications <br />and material performance standards. <br />• Create a cost estimate to construct and place the entire system, identify feasible and <br />likely funding sources, and recommend effective phasing thereof within the budget <br />constraints of funding sources. <br />• Work productively with the committee to schedule meetings and provide updates as the <br />plan is created. <br />Sum of Fees <br />Includes Prime Consultant (Visual Communications) and the Subcunsultant (HKGi) <br />Including Expenses <br />Total $62,000.00 <br />Schedule Timelines are general and can be modified based on specific scheduling requirements. <br />1. Information Gathering 60 Days <br />2. Develop Recommendation on Signage Types and Placement 60 Days <br />3. Design Signage Elements 60 Days <br />11 <br />