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20092 Edison Circle East Clearwater,MN 55320 <br /> 320.558.3000-800.221.4144•fax 320.558.3004 <br /> "Outdoor Advertising SELLS for you all day,every day." <br /> OUTDOOR ADVERTISING <br /> November 14, 2013 <br /> To: Elk River City Council and Planning Commission <br /> RE: Sign ordinance. <br /> Greetings Councilors and Commissioners <br /> Recently, in addition to staff's review of the sign ordinance, the Government Relations Committee of <br /> the Elk River Chamber of Commerce reviewed the sign ordinance. I believe they have submitted their <br /> recommendation to city staff. This letter is in support of the recommended amendments submitted by <br /> the Elk River Chamber of Commerce. <br /> As a member of the committee reviewing the sign ordinance, there were two main areas of concern. <br /> The first was a need for increased business signage on walls and freestanding signs. The second was the <br /> lack of billboards along the hwy 169 corridor and limited ability for expansion. This letter will focus on <br /> the billboard issue. <br /> On August 30th I met with city staff to discuss their review of the sign ordinance. I shared with staff my <br /> concern and ideas about the regulations of billboards. <br /> Some of the performance standards for billboards are; 1200 `spacing between signs, 400 square feet, 25' <br /> height, allowed only in zoning districts Industrial 1,2 or C3 and located only along hwy 10 or 169. <br /> While these performance standards are considered restrictive to a billboard company, they are <br /> acceptable. However, in addition to the aforementioned standards is the "principle use"requirement, <br /> which requires a billboard to be on its own lot. I ask that you consider eliminating the principle use <br /> clause from the ordinance, especially in the Industrial zones along hwy 169 north. Billboards do and <br /> can coexist within developed areas as well as undeveloped property. <br /> Another concern I discussed is the lack of advertising along the Hwy 169 corridor, and the lack of <br /> opportunity for additional billboards. Therefore I ask that you consider allowing billboards in the CRT <br /> zoning district, with the elimination of the principle use. There is a lot of open space being staged for <br /> potential growth. I believe regulated billboards would fit well within the CRT zoning district and <br /> provide a tool for your businesses to promote growth. <br /> Thank you for your time and consideration. I look forward to further discussion <br /> Respectfully, <br /> Steven L. Anderson <br /> Lease Manager <br />