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CONCLUSIONS AND RECOMMENDATIONS <br /> Penetration Rates <br /> No single site can capture all of the demand in the market area. Based on the location of the <br /> subject Site and its characteristics,the proposed concept,the lack of competitive facilities,we <br /> estimate the subject Site can capture sufficient market share to support the proposed 84-unit <br /> townhome development. Based on our analysis of household income,approximately 1,150 <br /> households are calculated to comprise the target market for affordable housing in the Elk River <br /> Market Area. Dividing the proposed units at Blockhawk Woods(84 units)yields a project <br /> penetration rate of 5.2%. Since 25%of the demand will be drawn from outside of the PMA,we <br /> only include 75%of the units(or 60 units with a 5%vacancy rate) This low project penetration <br /> rate indicates that the income-qualified renter base is more than sufficient to support the <br /> proposed development <br /> Next,we estimate the gross penetration rate that includes competitive and pending projects. <br /> Since there are no competitive or pending affordable senior housing units in the PMA,the gross <br /> penetration rate is the same as the project penetration rate. Again,this is low and indicates;: <br /> that the income-qualified base is sufficient to support all of the existing and proposed <br /> affordable rental developments <br /> Discussion of Development Concept <br /> Based on our research and analysis,we believe the proposed development concept will be well <br /> received in the marketplace. The quality of the subject Site and lack of affordable senior <br /> housing product together create a strong market appeal for the townhome community. <br /> Seniors will be attracted to a maintenance-free project that is free of stairs,while also boasting <br /> an individual entrance to each unit.The propose concept overall requires little,if any, <br /> amendment. Maxfield Research reviewed the proposed development concept and believes the <br /> • unit mix, unit sizing,and related pricing options are appropriate for the Market Area and should <br /> be well-received. <br /> However,if possible we would recommend increasing the unit size of the suite and one- <br /> bedroom units. Although these unit sizes are typical for a traditional multifamily structure,they <br /> are on the low end for a cottage-style townhome design. All of the one-bedroom units are <br /> designed to be end units so they will received additional natural light resulting in the feel of a <br /> larger unit. However,the suite units are all inside units and hence will be surrounded by other <br /> units on both sides. Because of this they will have fewer windows than the end-units and will <br /> not have the natural light like the one-bedroom units will gain. Therefore,we recommend <br /> either increasing the suite square footages or incorporating design elements that will allow <br /> more natural light(i.e.larger windows,sky lights,staggering of units,etc.) <br /> Overall,we believe the development will meet the housing needs of low-to-moderate senior <br /> households and will increase the quality and availability of affordable housing in the Elk River <br /> MAXFIELD RESEARCH INC. 56 <br />