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*6 <br /> erWaps <br /> 612.74111S <br /> 7r48 Nein St Sae Li I <br /> City of Elk River <br /> 13065 Orono Parkway <br /> Elk River, MN 55330 <br /> RE: Proposed Sign-Granite Shores Freestanding Sign <br /> To Whom It May Concern: <br /> Granite Shores is proposing to construct an electronic message board sign in front of their <br /> building located at 633 Main Street, Elk River MN. This sign will be utilized to advertise <br /> available space in the building, as well as businesses (within Granite Shores). In addition, Mr. <br /> Soderberg,owner of the Granite Shores property, is offering to utilize the sign (up to 20% of the <br /> time)to advertise community events downtown, including, but not limited to,Thursday <br /> concerts in River's Edge Commons,all Elk River Parks&Recreation events (Chalk-it-Up, <br /> Kidstock, Movies in the Park), Farmer's Market, Elk River Area Arts Alliance events, Reading <br /> Frenzy events, Downtown River's Edge Sidewalk Sales, Trick-or-Treat and Santa in the Park and <br /> McCoy's Annual St. Patrick's Day 5k for CAER. <br /> The City of Elk River has already invested a considerable amount of time and money into <br /> downtown Elk River which include, but are not limited to the following:,numerous TIF districts, <br /> reinvestment through Microloans (Nicole's Salon, Daddy-Os, Blue Egg Bakery, Waterfall Salon, <br /> Olde Main Eatery, Diamond City Bread,Sweet P's Candies & Ice Cream, Nicole's Salon Pompeii <br /> Pizzeria, etc.), River's Edge Commons Park and recently Main Street Parking Plaza (includes <br /> acquisition/demolition of two buildings, and construction of new parking lot) . <br /> Not only has there been extensive public and private investment, but city staff, outside <br /> consultants and businesses and downtown Elk River businesses have spent considerable time to <br /> ensure downtown Elk River thrives. Recent city studies have concluded that with recent and <br /> future changes to US HWY 10/169, the downtown is in need of new ways to draw people to the <br /> core of downtown Elk River through festivals, events, existing and new businesses. <br /> The proposed sign will assist in drawing people into downtown Elk River to patronize lac <br /> businesses, and support community events. <br /> -4 <br />