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) ' | 3 City of Elk River 13O6S Orono Parkway Elk River, MN 55330 RE:Proposed Sign-Granite Shores Freestanding Sign To Whom It May Concern, Granite Shores is proposing to construct an electronic message board sign in front of their building located at 633 Main Street, Elk River MN. This sign will be utilized to advertise available space in the building, as well as businesses (within Granite Shores). In addition, Mr. Soderberg,owner of the Granite Shores property, is offering to utilize the sign (up to 20Y6 of the time)to advertise community events downtown, including, but not limited to,Thursday concerts in River's Edge Commons, all Elk River Parks & Recreation events(Chalk-it-Up, Kidstock, Movies in the Park), Farmer's Market, Elk River Area Arts Alliance events, Reading Frenzy events, Downtown River's Edge Sidewalk Sales,Trick-or-Treat and Santa in the Park and McCoy's Annual St. Patrick's Day 5k for CAER, The City of Elk River has already invested a considerable amount of time and money into downtown Elk River which include, but are not limited to the following:, numerous TIF districts, reinvestment through Micro loans (Nicole's Salon, Daddy-Os, Blue Egg Bakery, Waterfall Salon, Olde Main Eatery, Diamond City Bread, Sweet P's Candies & Ice Cream, Nicole's Salon Pompeii Pizzeria, etc.), River's Edge Commons Park and recently Main Street Parking Plaza (includes acquisition/demolition of two buildings, and construction of new parking lot) Not only has there been extensive public and private investment, but city staff, outside consultants and businesses and downtown Elk River businesses have spent considerable time to ensure downtown Elk River thrives. Recent city studies have concluded that with recent and future changes to US HWY 10/169,the downtown is in need of new ways to draw people to the core of downtown Elk River through festivals, events,existing and new businesses. The proposed sign will assist in drawing people into downtown Elk River to patronize local businesses, and support community events, in addition to promoting available vacant space downtown. This letter indicates my full support for this project. Denying this sign is going against all the time and money the City has invested thus far into the downtown and various community plans throughout the years. It also gives the impression the City does not support local business and has a negative impact on any pro-business atmosphere the City is trying to achieve. Thank you for your time. Respectfully ^'f /�T� . - - ---- Represeive Nick Zerwas, District 30A