4.3. SR 01-20-2004 - Laserfiche WebLink

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Himle Horner Inc. NCDA Public Information and Public Affairs Communications SCOPE OF SERVICES January 1 - June 30, 2004 For the period of January I through June 30, 2004, the Consultant will: · Provide strategic counsel to the project management team on public information, communications and public affairs issues · Keep corridor residents and project supporters informed about the benefits and status of the Northstar commuter rail project. - Audiences will include supporters/residents within designated project configuration and beyond to Central Minnesota. · Continue to support discussion of the project among state opinion leaders, news media and various interest groups. · Provide strategy and materials to respond to questions and criticism among the media, opinion leaders and other interested parties. · Provide materials to assist lobbyists in their communication with policymakers. · Continue to aggressively promote public involvement. To accomplish these objectives, the following tasks will be implemented during the course of this contract, although the individual tasks may be modified by the NCDA, as needed. Public Outreach and Communication a. Maintain information distribution databases b. Enhance and maintain opinion leader databases c. Produce 3-4 supporter updates/notifications d. Produce at least 2 opinion leader update mailings e. Create power point presentation with new project information for public presentations f. Manage regular web site updates with timely information for the public on the project g. Keep supporters engaged in the project and assist them with information should they want to advocate on behalf of Northstar. h. Identify new supporters. i. Assist NCDA in their outreach/cooperative efforts with business leaders. j. Assist NCDA in the petition campaign among corridor citizens and businesses k. Assist NCDA with requests from individuals or citizen support/action groups Public Affairs Information HHI draft 3 - January 8, 2004