5.1. PCSR 10-11-2011 - Laserfiche WebLink

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signage Freestanding Suns We will have five freestanding signs after our Mahindra sign is erected. These five signs have already been in front of the Elk River City Council and approved. Wall signage The existing tower with the "Ford" emblem on it is proposed to be razed. Each manufacturer has their required wall badges (wall signs). We are requesting the following walls signs: C sler requires four wall badges, one for each make of vehicle: Chrysler, Dodge, Jeep and Ram. When Chrysler reviews our plans they will dictate the size and positioning of the wall badges. The maximum size for Chrysler wall badges is the 17 series shown on Exhibit~C. The combined total of these four wall badges is 234 square feet. Exhibit D shows how these wall badges are typically placed on a building. Ford requires two wall badges. They are the Ford Blue Ovals; one of which will be placed over the Ford entrance and one will be over the showroom windows for Ford, similar to how they appear on Exhibit A. We are not a Lincoln dealer and Mercury is no longer being made so no wall badges for these brands will be required. The maximum Blue Oval size is 9 foot 7 inches by 4 foot 2 inches or approximately 40 square feet; therefore; these two signs will be a maximum of 80 square feet. KIA requires one wall badge which is currently attached to our building. Exhibit E shows the dimensions of this wall badge, which is approximately 42 square feet. Sorry we don't have a color version to show you, but the border and letters are red and the background is white. Mahindra requires two signs, a wall badge and a nameplate below it. The size of the two signs combined measure approximately 66 square feet. Exhibit F shows the dimensions of the Mahindra wall badge and nameplate. In this case the oval is red and the lettering is black, both on a white background. Name plates In addition to wall badges, Ford and Chrysler require the dealership name adjacent to their entrances. Exhibit G depicts a nameplate from another of our dealerships, but it is the size we are proposing for this location. We are requesting two nameplates that state, "Cornerstone". They measure 28 square feet each for a combined total of 56 square feet. The City's Ordinance allows up to three walls signs per occupant. Our four franchises: Ford, Chrysler, KIA and Mahindra truly are four separate businesses with definite signage requirements. We exceed the frontage needed to have 300 square feet of wall signage per business or 1,200 square feet of combined wall signage for the four 3