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Strn[c~c Indu.nial Marketing Update <br />November 13, 2000 P:DA Meeting <br />Page 2 of 2 <br />exterior building work and the park contractors installed the sidewalk and alley pavers this <br />past week. <br />Staff continues to administer project communications. Some of the activities/materials <br />include attending Rivers Edge Downtown Business Association meetings to provide project <br />updates and answer questions, a "Vision Piece," which is a flyer containing images of the <br />project's end result. The piece will be available at downtown businesses during the holiday <br />shopping season. A downtown commercial will be updated this month and an ad featuring <br />the Rivers Edge Downtown Business Association's December 2"~ holiday open house will <br />appear in the November 29`x' Star News. <br />Strategy #5: Continue to employ about the same mix of marketing tools, but <br />with greater emphasis on public relations and events <br />Ads <br />As in previous years, a "Thank You" ad listing Elk River manufacturers appeared during <br />Manufacturing Week in the Stax News. An ad will also appear in the fourth quarter MN <br />Leasing Guide featuring Medical F,xtrusion Technologies' positive comments about Elk <br />River. <br />Economic Development Newsletter <br />Staff and Wolf Marketing & Media axe currently working on the 11"' edition of the <br />Economic Development newsletter. The purpose of the newsletter is to provide <br />manufacturers and site selectors information that is useful to their operations and to present <br />an "open fox business" image. The newsletter is distributed in the Economic Development <br />marketing packets, is available fox download on the Economic Development page of the <br />City's Website and is distributed directly to approximately 550 people representing the <br />following groups: <br />• Elk Kivex manufacturers <br />• Manufacturers located in Anoka, Sherburne, Wright and Hennepin Counties <br />• Past & present prospects/inquiries <br />• Key accounts (site selectors, bankers, etc.) <br />Holida~Card <br />Holiday greeting cards will be sent to approximately 175 people, including Elk River <br />manufacturers, prospects and key accounts. Similar to the last three years, the holiday card <br />will be custom designed, incorporating the City's logo into a holiday theme on the front of <br />the card. <br />Strategy #6: Facilitate the preparation and marketing of the new Gateway <br />Business Center <br />Staff is proceeding with the work plan adopted by the EDA in September. <br />