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Strategic Industrial Marketing Plan <br />Assessment of 2002-2004 Plan Results and <br />Submission of 2001-2009 Action Plan <br />Table of Lantents <br />Executive Summary ............................................................................................. ..........................................1 <br />Project Background and Research Methodology ....................................... ......................................... 2 <br />Situation Analysis <br />Overall Business Envixonment ...................................................................... .........................................3 <br />Target Markets: Primary - Manufactuxexs ................................................... ......................................... 4 <br />Target Markets: Secondary -Industrial Bxokexs .......................................... ......................................... 5 <br />Competition ...................................................................................................... ......................................... 6 <br />City of Elk River ............................................................................................... ......................................... 7 <br />Objectives ............................................................................................................... ......................................... 8 <br />Strategies and Tactics ......................................................................................... .......................................10 <br />Tracking and Measurement ............................................................................... ...................................... 16 <br />Appendices <br />Appendix A: Summary of Interviews <br />Appendix B: Summary of Industrial Broker Focus Group <br />Appendix C: Minutes of July 17, 2006, EDA Marketing Committee Meeting <br />Appendix D: Minutes of Aug. 28, 2006, EDA Marketing Committee Meeting <br />Appendix E: Relevant News Articles <br />Appendix F: Competitive Data <br />Appendix G: Economic Data <br />Appendix H: News from the Hub newsletter <br />Appendix L Public Relations Efforts and Results <br />Appendix J: New Industrial Development 2003-2006 <br />Appendix I{: Elk River SWOT Analysis <br />