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• Market Demand. The national market will be reviewed for each of <br />the targeted industries to assess market size, trends, and the outlook <br />for the future. <br />• Competitive Dynamics. The competitive environment of each <br />industry will be surveyed. This will include identifying the major <br />competitors and their place within the industry. The team will also <br />assess the role of offshore competition. <br />• Barriers to Entrv. The ease of market entry for a new company in <br />the industry will be considered from a broad perspective. This <br />information will be useful in evaluating the options of attracting an <br />existing company versus developing a new business in the region. <br />• Issues and Indicators. The research will highlight the issues <br />relevant to deciding which industry to pursue by flagging opportunities <br />and threats. Each industry will receive a "good bet" assessment based <br />on the industry overview. <br />2. Potential Supplier Analyses <br />Industry overviews are expected to provide knowledge useful for selecting "good bet" <br />industries to target. However, a "good bet" industry that is not also a "good fit" will <br />not be a good choice. Based on experience gained from other ENSA projects, the <br />Project Team has developed a specialized method of supplier analysis to address <br />"good fit" issues in Phase One. <br />This method builds upon the enterprise network system analysis work that already <br />has been done and extends it to assess: <br />• the number and size of potential suppliers by supplying industry; <br />• the volume of sales a new firm might create for suppliers by industry; <br />and <br />• the location of the potential suppliers in relation to regional <br />boundaries. <br />These considerations are important in assessing the benefit that a potential target <br />industry could actually bring to the region. <br />The Project Team will conduct a supplier analysis for each of the four potential target <br />industries based on lists of potential suppliers in the region and beyond developed by <br />Cameron Macht of the Minnesota Department of Employment and Economic <br />Development. These suppliers will be entered into a Microsoft Access database <br />designed to facilitate the analysis. In addition, the database will make it convenient <br />to view or print out brief profile information on each potential supplier including <br />contact information, number of employees, and business and industry descriptions. <br />Minnesota Technology, Inc. and Knowledge Based Solutions <br />West Metro Frtnge Enterprise Network Systems Analysis Project Proposal <br />May 24, 2006 <br />Page 3 <br />